Nikkei Asia has been sniffing across the Google deliver chain and came away with a fun pair of Google rumors. The first is that Google is so positive approximately Pixel 6 income that it’s miles growing production capacity for the tool with the aid of 50 percentage. The 2d is that the Pixel 6’s “Google Tensor” SoC is headed to Chromebooks round 2023.

First, Pixel 6 optimism: Nikkei reports that Google “has high hopes for the Pixel 6 variety and has requested providers to prepare 50% more production capability for the handsets in comparison with the pre-pandemic degree in 2019.” Google shipped 7 million phones in 2019, in accordance to research firm IDC, so Google is hoping for 10.5 million in income. For a gut check, Apple ships over 2 hundred million iPhones a 12 months, and Samsung ships everywhere from 260 million to three hundred million phones.

Google has many reasons to be optimistic approximately the Pixel 6.

The device marks the employer’s return to the flagship telephone market after bowing out in 2020 with the mid-variety Pixel five. It can be the primary smartphone to ship with the hyped-up “Google Tensor” SoC, Google’s first self-branded important telephone SoC. With its personal SoC, there may be nothing to prevent Google from dramatically growing the lifestyles span of Pixel phones above the contemporary three-12 months mark, which we’re clearly hoping the enterprise does.

Google’s photograph-stacking camera algorithms have long made the organisation a pacesetter inside the cellphone camera best wars, but it has additionally rested on its laurels with regards to hardware, choosing to deliver essentially the identical digital camera sensor within the Pixel 2, 3, 3a, 4, 4a, 5, and 5a. The phone will also be the primary to ship with Android 12, which places a lovely coloration-changing UI the front and center. It will appearance splendid in all of the commercials.



  • What we’re awaiting from Google’s custom “Whitechapel” SoC in the Pixel 6
  • Google has showed that the Pixel 6 is coming with a “Google Tensor” SoC, however aside from the call, the enterprise hasn’t distinctive the make-up of the chip or supplied technical info. Judging via the rumor mill, the chip appears to be nothing extra than a rebranded Samsung Exynos with some extra Google AI bits. Google only fanned the flames of this principle while it introduced Tensor, saying, “The highlight of Tensor is that it can method Google’s most powerful AI and ML fashions directly on [the Pixel 6].” That’s the spotlight? Just AI and no longer some distance more impactful areas of SoC development like the CPU?
  • Google seems to be “making” telephone SoCs the equal manner it became making Nexus telephones: with the aid of slightly tweaking the paintings of different companies. My favored rumor is that the Google Tensor has an Exynos version wide variety—Exynos-9855—at Samsung LSI. That could placed the chip between the contemporary Galaxy S21 Exynos 2100 (model number 9840) and next year’s Exynos 2200 (supposedly, version variety 9925).

So with the idea that Google SoCs are tweaked and rebranded Exynos chips, it might not be a big deal to paste an Exynos chip in a Chromebook. Samsung has been doing that for years.

Shipping Tensor chips in Chromebooks become really a part of the unique Axios rumor that started out all this Google “Whitechapel” stuff. “Google has made great progress in the direction of developing its personal processor to electricity destiny versions of its Pixel cellphone as soon as next yr,” the 2020 document said, including, “and in the end Chromebooks as nicely.”

Nikkei now says Tensor chips for Chrome OS laptops and capsules are going on “around 2023,” which could be several iterations deep into Google’s custom SoC adventure. Nikkei additionally claims that Apple envy is a main driver at the back of Google’s SoC efforts:

Google turned into specifically inspired with the aid of Apple’s success in growing its own key semiconductor components for iPhones in addition to final 12 months’s assertion that it would update Intel CPUs with its very own offerings for Mac computers and laptops, two human beings familiar with Google’s wondering told Nikkei Asia.

Google has to begin someplace with custom SoCs, however the organisation would not appear near Apple right now. The most important difference among the 2 groups is that Apple has an in-residence CPU design group with totally custom silicon this is light years in advance of the ARM opposition. Apple were given there by using shopping for an entire chip design company, PA Semi, lower back in 2008.

Apple is likewise a $2 trillion hardware organisation and has notably invested in silicon design as it’s a core part of the organisation. Google is an advertising employer with a hardware division as a small side interest and has now not made an Apple-style funding in silicon. Various Google divisions have evolved in-residence hardware, but unless we see a VP of Google Silicon and a division-independent chip-design team, any chip information is maximum in all likelihood split up across Google divisions, with little pass-verbal exchange.



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